REBORNZ (Randy De Leon) used to be known by another name. His former street name is unimportant as it represents the life he used to lead, hanging around with a Los Angeles tagging crew, slipping out at night to cover the streets with his art, getting guns pulled on him by gang members or shop owners, searched by police, falling off roofs, all in pursuit of the only way he knew to develop his signature street art. As his path got darker and darker he found his wake up call when he was hauled off to jail. It created his artist epiphany, a new identity as he realized there needed to be more to life, another way to survive and create.

REBORNZ COLLECTABLE was created in 2004 after the artist himself was reborn. He found other means of developing his art and graduated with a degree in communication arts.